Southwest Florida Yachts
Passport to yacht charter ownership.

Introduction To Yacht Charter Ownership

A Message From Vic And Barbara Hansen
Vic and Barbara HansenSo many things have changed since we purchased our seven-boat charter operation in Ft. Myers in 1984. We realize this even more when our long-time charter clients come back year after year and say "Wow, you are really growing!" We may not see the changes ourselves from day to day, but we have come a long way. There are a number of visible changes, such as an expanded office, more employees, a second charter base, and so on. But our basic philosophy has not changed - to offer well managed, well-maintained charter yachts to our clients and to provide the best service possible to all of our customers. There are some other, perhaps less-visible, factors which are a part of our basic philosophy and which have contributed to our success:
We Are Yachtsmen, Too
Sunset sailboat photoLike many of you, we started out in boating for pleasure. We are sailors, cruisers, Captains, charterers, and boat owners ourselves. We understand the business from all sides, not just the side of the charter company. We know what charterers appreciate in a yacht; we know what an owner needs to protect his investment; and we know that quality in every aspect of our service is of prime importance.
This Is Our Home
Beautiful waterfront property photoWe don't just talk about Southwest Florida; we live here - and love it! We have cruised these waters. We know each of our yachts first hand; not from a long-distance reservations office. We oversee our charter operations personally, and there is seven-day-a-week, on-site management for every yacht under our care. We personally train our managers to insure that our standards of quality and our commitment to service are not compromised. Of course, we can't do everything ourselves anymore, but we do give our close personal attention to every aspect of our operation. The "personal touch" is one factor in our success in the industry. This factor is what has assured our boat owners, charterers and our staff of consistent quality over the years, and will continue to do so in the future.
Your Personal Yacht
We believe, because you have worked hard to afford a yacht of your own, your yacht deserves personal attention. We always tell people "we have no 'charter boats', only private yachts for charter." So, whether you live 10 miles away, or 1000 miles away, you can be assured that your yacht is receiving the best care possible.
A Commitment To Our Business
Dockside photoWe are not in the charter business "just for fun". Of course, we enjoy what we do. However, we also recognize the importance of proper management and sound business practices. Pick up a sailing magazine from two years ago or ten years ago and count how many charter companies who were advertising then are still in business today. Many have fallen by way of the "fun in the sun" syndrome. That is, they did not treat chartering as a business. They were only in it for the "fun". Or perhaps they didn't recognize the amount of hard work and dedication it takes to run a business, any business, in today's economic environment. We believe in our company, and are in it for "the long haul". We are proud of our record of stability. We are proud of our Dun and Bradstreet rating. We are proud that since opening our doors, we have not missed a payment to an owner, a creditor, or an employee. We are not here for the season, or working at this "on the side"; this is our business and we are committed to the high standards upon which it was founded.
We Invite Your Inspection

KnotWe believe in our company and invite you to meet us and inspect every aspect of our operation. This brochure will highlight what we have to offer. However, you can only gain a complete understanding of our program and an appreciation for our operation by meeting us and our staff and by inspecting our yachts and facilities. We believe that our company and the ownership program we offer are among the best in the industry. When you get to know us, we're sure youšll agree.


Click here to return to Passport To
Yacht Charter Ownership Main Menu Page

Click here to visit out Sailing School website!

Southwest Florida Yachts
6095 Silver King Blvd • Cape Coral • Florida 33914
(239) 656-1339 (800) 262-7939 Fax (239) 656-2628

Tarpon Point Marina 26° 32' 14" N;  82° 00' 06" W

©1989, 1999, 2014 Southwest Florida Yachts, Inc. All Rights Reserved. This website contains
original copyrighted graphic and textual material created and owned by Southwest Florida Yachts., Inc.
Reproduction and other use of this material without the express written consent of Southwest Florida Yachts, Inc. is prohibited.